Firearms x Culture
EOTECH is proud to announce the newest addition to the Vudu family: the robust and compact Vudu 3-9×32 SFP riflescope. Released just in time for SHOT Show 2025, the Vudu 3-9×32 allows industry professionals and enthusiasts to get a first look at EOTECH’s latest innovation.
Holosun has once again pushed the boundaries of optic technology with the release of the DRS-TH (Digital Reflex Sight – Thermal), which is now shipping to retailers.
Primary Arms is known for producing affordable, well built, and rugged red dots, optics, and prism scopes. Now, the company proudly announces the launch of its new premium GLx 1x MicroPrism optic, featuring the ACSS Cyclops reticle.
Lead & Steel’s Promethean LP-1 was a hit with shooters for its rugged design and reliability. Now, the Gen II offers upgraded components and improved performance, solidifying its reputation further.
Primary Arms has announced the release of their new SLx 1-10×28 riflescope, featuring the company’s innovative ACSS Nova reticle.
Aimpoint is now proud to announce the latest addition to the family: the Acro C-2, optimized for carbine use.
Earlier this week, SIG SAUER unveiled the Romeo 9T, a cutting-edge dual zero optic. This innovative optic features both red and green dots, allowing users to easily toggle between two different ballistic holds for .300 BLK supersonic and subsonic ammunition.
ZeroTech Optics has recently unveiled their latest red dot sight, the all-new Heavy-duty Aspherical Lens Optic, or H.A.L.O. for short. The aspherical lenses offer a wider field of view in a compact format, increasing situational awareness while shooting.
Viridian Weapon Technologies is proud to introduce the newly available FDE housings for the popular RFX Green Dot Reflex Sights. Since its debut, the RFX series of sights has demonstrated reliable performance and solid design that shooters can depend on. Below is the press release from Viridian on the new FDE housings for the RFX series.
Nightforce Optics is proud to announce a limited production run of the iconic NXS 2.5-10×24 SFP riflescopes.
