Firearms x Culture
FN Herstal has unveiled the new FN MAG Tactical variant featuring a Long Rail Conversion Kit, enhanced optic integration, AUTO-LOCK feed cover system, and adjustable ergonomic buttstock upgrades for the legendary M240 machine gun platform.
Eberlestock has partnered with over 20 major brands including SIG SAUER, Seekins Precision, Sons of Liberty Gun Works, Vortex Optics, SureFire, MDT, and Magpul for a massive High Speed Giveaway worth more than $34,000. We break down the DMR, carbine, and pistol builds while exploring how this giveaway creates a complete modern rifle and gear ecosystem.
LaRue Tactical has officially introduced the BAR*NONE bolt-action rifle, a 50-state legal platform that combines the familiar ergonomics of the AR-15 and AR-10 with the precision and reliability of a modern bolt gun. Available in 5.56 NATO, .300 Blackout, .308 Winchester, and 6.5 Creedmoor, the BAR*NONE starts at $999 MSRP.
Primary Arms has officially released the new PLx 1.5-12×36 MPVO, featuring premium Japanese ED glass, Red Dot Bright® technology, and ACSS Raptor reticle options. Designed to bridge the gap between LPVOs and precision optics, the lightweight PLxC delivers close-range speed with long-range capability in a compact package.
Mitchell Defense introduces the Dual Cool CP1, a 3D-printed dual-layer AR handguard designed to reduce heat transfer through an innovative air-gap architecture. Built using aerospace-grade CP1 alloy and LPBF manufacturing, the premium handguard aims to redefine thermal management, rigidity, and modern AR design.
Trijicon has officially released the long-awaited Green Dot version of the SRO pistol optic. Originally introduced in 2019, the SRO became a favorite among competition shooters thanks to its large viewing window, top-loading battery, and fast target acquisition. The new green reticle model maintains the same RMR footprint, durable 7075-aluminum housing, and user-adjustable brightness settings while offering improved visibility for shooters who prefer green optics.
ZEV Technologies has officially announced the relocation of its headquarters and manufacturing operations from Washington state to Riverton, Utah. The move includes a new 40,000-square-foot manufacturing facility aimed at expanding production capacity, increasing innovation, and operating within a more firearm-friendly business environment.
Triarc Systems has officially unveiled the new G-MOD Retro Rifle, a modernized interpretation of the legendary Gordy carbine used during the Battle of Mogadishu. Featuring a forged carry handle upper, NP3-coated internals, custom 12-inch TRACK 2.0 barrel, and suppressor-ready over-the-barrel setup, the G-MOD blends retro aesthetics with modern rifle performance.
Q has introduced the Tall Boy suppressor, a .30 caliber silencer optimized for subsonic .300 Blackout performance. Featuring an extended design, increased internal volume, and all-steel construction, the Tall Boy is engineered for maximum sound suppression, reduced recoil impulse, and improved gas management. MSRP is $950.
An all-out bidding war is underway in Hollywood for the cinematic rights to Battlefield, signaling just how valuable major gaming IP has become in today’s entertainment...
