Burris Optics is known for making quality optics, binoculars, mounts, spotting scopes, and accessories. Recently, Burris unveiled a new and innovative riflescope that seeks to revolutionize the market. Burris proudly announces its latest optic, the Veracity PH 4-20x50mm riflescope. The new Veracity PH riflescope features the Programmable Elevation Knob (PEK) system, a digital HUD, and a companion app to go with the optic.