The past two years have been a very tumultuous time period for Aero Precision and its sister companies (Ballistic Advantage, Stag Arms, and VG6). From job layoffs, unsatisfied customers, manufacturing struggles, financial instability, and strained relationships with its distributors, these issues coalesced into a company on the brink of collapse or reconstruction. After two years of uncertainty, a new era is on the horizon for Aero Precision.
What You Need to Know
- Aero Precision and its branch companies are under new ownership by a private family investment group that remains anonymous.
- Denver-based W.G. Nielsen & Co. served as the financial advisor for the transaction and helped the new owners structure a long-term vision for the brands.
- The acquisition officially ends the companies’ state receivership process, which released them from ownership by White Wolf Capital.
- The new owners are reported to be outdoor and firearm enthusiasts, according to the company’s press release.
The Details
Aero’s Goals for the Immediate Future
- Return manufacturing to full strength.
- Restore and strengthen relationships with vendors and partners.
- Fulfill the significant backlog of existing orders and commitments.
- Restore consistent product availability across all sales channels.
- Rebuild trust and deliver the level of support customers deserve.
- Invest in our people and American manufacturing capabilities.
- Get back to doing what the brands do best: building great products and bringing exciting, high-quality, affordable products to market.
The Bottom Line
After two years of uncertainty, Aero Precision is under new ownership, whose immediate goal is to right the ship and set the company on the proper course. Until recently, Aero Precision was considered a reliable and trustworthy brand that created solid products with a strong reputation for designing and producing well-built firearms and accessories.
That trust was eroded, and now those fractured and compromised relationships have to be rebuilt from the ground up from with customer, to companies within the industry, and throughout the distribution pipeline. This press release and the words written within it will ring hollow if Aero doesn’t execute its mission. Execution is everything in this business; without it, a company can further erode its reputation and credibility among consumers and industry contemporaries. Only time will tell how this new era at Aero Precision will play out. For the complete press release from Aero Precision, click here.