Firearms x Culture
The question that started this discussion is deceptively simple: What does shootability actually mean? It is a term used constantly across the firearms industry, yet it is almost never defined in any meaningful way. That absence is not accidental. In fact, it reveals a deeper issue with how performance, capability, and user experience are communicated to the consumer.
Long-form isn’t dead…it’s evolving.
In a world dominated by short clips and fast content, depth still matters. Context still matters. Thoughtful analysis still matters.
This piece explores why long-form writing continues to play a critical role in modern media, and how future editorial formats may blend depth with new ways of storytelling.
At Staccato Range Day, I found myself in the right place at the right time. The firearm gods were smiling, the stars aligned, and I wandered...
Foxtrot Mike’s RMB System eliminates bolt bounce and reduces recoil for a smoother, more controlled PCC shooting experience. Smart design, real results.
Walther Arms expands the PDP family with the introduction of the PDP Steel frame, available in full-size or compact options. Highlighting features include aggressive slide serrations, Walther’s Performance Duty Trigger (PDT), and optics readiness for red dot mounting. The star of the show is the expertly crafted and well-balanced Steel Frame, offered in full size with a 4.5” barrel and compact with a 4” barrel.
SIG SAUER takes a leap forward with the introduction of the SIG SAUER Cross Magnum series, a testament to years of research, development, and tireless testing. The introduction of magnum cartridges to the CROSS platform opens up new possibilities for enthusiasts seeking even greater performance.
Faxon Firearms is known throughout the industry for making high-quality parts and accessories for your pistol and rifle. Over the last couple of years, the company has introduced its line of pistols called the FX-19 and the Sentinel and Ascent line of AR-10s and AR-15s. Now, Faxon is proud to present their newest ION-X Hyperlite 5.56 rifle.
Over the last couple of years, Magpul has expanded outside of its regular market of magazines, firearm accessories, and components. They have slowly branched out and introduced gear, apparel, and cases. Magpul is proud to present its new Defiant series of eyewear. Defiant eyewear is designed to deliver functionality, adaptability, and ballistic protection with maximum coverage and visibility.
Early this year at Shot Show, Holosun unveiled new red dots that would be released sometime this year. One of the most popular red dots to be announced was the Holosun 507 Comp. The new 507 Comp boasts a huge optic window designed with competitive shooters in mind. The 507 Comp also features Holosun’s new Competition Reticle System (C.R.S.).
Leupold is well-known for making well-built, rugged, well-designed optics and red dots. One of Leupold’s most popular lineups is the Mark 5 series of riflescopes, which offers shooters various optics to fit their shooting disciplines. At Shot Show 2023, Leupold introduced the Mark 5HD 2-10×30 riflescope.
