News|Industry News

Outdoor Sportsman Group is the leading producer and provider of outdoor lifestyle content in the U.S. and Canada. The company is adding its Outdoor and Sportsman Channels to Hulu’s live TV sports add-on. The announcement was made yesterday by Outdoor Sportsman Group Executive Vice President of Distribution and Affiliate Marketing Steve Smith.

Below, are the statements from Mr. Steve Smith and information about the Outdoor and Sportsman Channels provided by Firearms News.

With this expansion, Hulu is introducing a bigger and broader audience to outdoor lifestyle programming, and we are excited to be part of their lineup,” Smith said. “Our most important priority is developing compelling, interesting and exciting content that appeals to the more than 130 million outdoor lifestyle enthusiasts in America. Hulu’s live TV subscribers will now have a chance to experience programming they may never have been exposed to before by subscribing to Hulu’s new live TV Sports Add-on. We couldn’t be happier with this prospect and new partnership with Hulu.”

Outdoor Channel and Sportsman Channel joins Hulu’s recently launched Sports Add-on. For $9.99 per month, Hulu + Live TV subscribers can add additional sports-themed channels (see here for a complete list) to their stable of more than 75 live TV channels.

About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel

Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

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