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It seems like Shot Show 2022 just got a little bit smaller than initially planned with only a couple of weeks before the event. Shot Show is the biggest industry trade show for the firearms industry and community. Yesterday, in a press release Beretta Holdings Group announced that companies under their umbrella will not be attending Shot Show 2022. The suspension of participation in the industry event was due to the sudden rise of Covid-19 cases throughout the United States and protecting the well-being of the company’s employees. The companies that are owned by Beretta Holdings Group that will not be attending Shot Show are: Beretta, Benelli, Burris, and Steiner Optics. Beretta and Benelli are two heavy hitters within the firearms industry. The event will sorely miss their presence at the annual event.

Below, is the press release from Beretta Holdings Group on the decision not to attend Shot Show 2022 due to Covid concerns.

Press Release

Due to the sudden and dramatic increase of COVID-19 infections during the past 2 weeks, including many breakthrough cases, the Beretta Holding Group companies in the U.S.A. (Beretta U.S.A., Benelli U.S.A, Burris, and Steiner eOptics) have announced the immediate suspension of participation of their employees in large-scale indoor gatherings. This decision was made because of near-term staffing challenges and concerns about the ability to prevent contagion in enclosed, crowded spaces.

Regrettably, this means that the companies will not be present in their booths this month at the National Shooting Sports Foundation (NSSF) SHOT Show in Las Vegas. The Beretta Holding Group companies in the U.S.A. confirm their full and continued support for NSSF’s mission and have already pledged their exhibit renewal for the 2023 SHOT Show.

The Companies will continue to closely monitor the COVID-19 situation as it evolves and will reassess their decision as appropriate later in the year.

What do you think of Beretta Holdings Group not attending Shot Show 2022? Do you think other companies will follow suit?
Start the discussion in the comments below.

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