News|Industry News

By Drew Bryant
May 24th, 2022,

INFORCE is a well-known flashlight brand within the firearm industry. The company is known for providing well priced weapon lights for either rifle or pistol. Recently, the flashlight manufacturer was acquired by SellMark. SellMark portfolio currently includes: Sight Mark, Pulsar, and Firefield brands. INFORCE will be the newest brand apart of its portfolio.

Below, is the press release from SellMark in regards to the acquisition of INFORCE.

Writer’s Note: Wasn’t able to find press release on INFORCE’s site or SellMark. Read multiple articles written verbatim on their respective websites. Concluded this was the press release given to certain outlets.

Press Release

With much of the business world static and sheltering through the pandemic, Sellmark has continued to push forward and realize significant business growth. Sellmark is excited to emphasize the company’s growth with the addition of INFORCE, a top-tier lighting solution brand designed to meet the demanding needs of law enforcement, military, security agencies and citizens.

We’re excited to add INFORCE to our family of brands. The brand and products are a perfect fit for Sellmark,” stated Sellmark founder and chief executive officer, James Sellers. “We strive to be the number one developer of brands and products for outdoor lifestyles. Given the robust customer base of military, law enforcement and quality-minded customers, the brand fits seamlessly with our mission.”

United States made and trusted globally, INFORCE offers branded and OEM products worldwide to producers, distributors, agencies and consumers. Customers currently employ their light systems internationally. However, Sellmark’s global resources ensure universal recognition, accessibility, and utilization for INFORCE devices.

“Since day one, they has been committed to providing industry-leading rifle and pistol lights and accessories. We are excited to partner with Sellmark and continue our commitment to quality products for our consumers and military and law enforcement partners.”

Currently, INFORCE produces standalone flashlights and light systems mountable to pistols, rifles and helmets for every outdoor scenario. These also include camping and low-light shooting or hunting to high-stakes, close-quarter operations. INFORCE light systems are available with high-intensity LED lighting from 400 to 1,000 lumens. Additionally, up to 400 Mw infrared illumination is available for night-vision compatibility.

What do you think of SellMark acquiring INFORCE? Do you believe it will be good or bad for the company? Let us know in the comments below.

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