News|Industry News

By Drew Bryant
April 23rd, 2023,

Riton Optics over the last decade has been known for making high-quality midrange optics designed for competition, tactical, and hunting use. The company offers an assortment of models of riflescopes and red dots along with mounts and other accessories. Riton is proud to announce its newest optic—the 3 Primal 3-18x50mm riflescope. The Primal series is Riton Optics, second largest series and this newest edition brings it to twelve.

Below is the press release from Riton Optics on the Primal 3-18x50mm riflescope.

Press Release


Tucson, AZ (April 2023) – RITON Optics is pleased to announce the launch of its versatile crossover riflescope, the 3 PRIMAL 3-18×50! This new addition to the Riton Optics family is a testament to the company’s dedication to providing top-of-the-line optics for the discerning hunter and shooter.

The 3 PRIMAL 3-18×50 riflescope is a feature-rich optic for both hunting and long-range shooting. It boasts a wide magnification range, with a minimum magnification of 3x and a maximum of 18x, making it optimal for just about any shooting or hunting scenario. The 50mm objective lens provides exceptional light transmission, brightness and clarity, even in low light conditions.

Featuring Riton Optics’ advanced optical system and the LRH (Long Range/ Hunter) first focal plane reticle, the 3 PRIMAL 3-18×50 provides accurate holdovers and wind holds throughout the magnification range. The illuminated reticle is adjusted using the control on the parallax knob, has six brightness levels and an off position in between each level.

Built to withstand the rigors of the field, the 3 PRIMAL 3-18×50 was built with a rugged 30mm aircraft-grade aluminum main body tube and black anodized for added durability and protection. Like all Riton magnified optics, the 3 PRIMAL 3-18×50 is also shockproof, waterproof and fog proof, providing shooters with the confidence needed when on a hunt or on therange.

Packed with features such as exposed, zero-resettable/ zero-stop turrets with 1/10 MRAD windage and elevation adjustments, integrated/ two-location removable throw levers with a flush mount and 14mm lever included, and a fast-focus eyepiece, the 3 PRIMAL 3-18×50 is truly one of the most versatile riflescopes for hunters and shooters alike. Additionally, all Riton Optics riflescopes are backed by a Limited Lifetime Warranty and the Riton Promise.

Now available for purchase at and authorized dealers for an incredible $659.99 MSRP. Get yours today, and See The Difference!

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