Firearms x Culture
EOTECH is expanding its holographic weapons sight lineup with the introduction of the HWS EXPS3 HD, a new optic that represents the culmination of more than 30 years of research, design, and refinement.
EOTECH is expanding its Vudu optics lineup ahead of SHOT Show 2026 with the introduction of the new Vudu 4–12×36 riflescope.
Scalarworks has announced the Fuse bolt-on scope mount system, a fixed-mount option designed to complement the company’s Leap series. The Fuse lineup supports red dots, LPVOs, and high-magnification optics, with an emphasis on strength and ease of use.
The Discovery Every now and then, a piece of gear pops up in your algorithm that makes you stop scrolling not because it’s flashy, but because...
Magpul and Maztech Industries have joined forces on a project that’s quietly redefining what it means to make a first-round impact. Their collaboration—the X4 Fire Control Ecosystem
Holosun’s latest release marks a thoughtful evolution in red dot optics with the introduction of the ARO series—Advanced Rifle Optics designed to elevate performance without compromising simplicity.
Radian’s Guardian and Guardian + SIX optic mounting systems are now compatible with popular red dots from Holosun and Trijicon.
Primary Arms is back at it again, bringing innovation and versatility to the red dot market with the latest additions to their GLx and SLx optics lineup.
Vortex is seeking to redefining shotgun optics with the launch of the Viper Shotgun Enclosed Micro Red Dot, a rugged, low-profile sight designed for enhanced durability, seamless mounting, and improved shooting accuracy.
ZeroTech Optics has unveiled a groundbreaking innovation in the optics industry—the world’s first Variable Prism Sight.
