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News|Industry News Recently, Primary Arms released information on their growth and expansion into that a new facility. The Texas-based company sells firearms, gear, hunting and shooting equipment. The new facility […]
Recently, Primary Arms released information on their growth and expansion into that a new facility. The Texas-based company sells firearms, gear, hunting and shooting equipment. The new facility will house Primary Arms and additional warehouse space for product expansion. Also, during the press release Primary Arms introduces Max Coswert as Chief Merchandising Officer.
Below, the press release from Primary Arms on expansion to its new facility and addition to its executive branch.
Press Release
HOUSTON, TEXAS – Following a year of record growth, Primary Arms is expanding with brand new facilities and expanded executive leadership.
Located alongside Primary Arms’ Houston-based headquarters, the new facility will house Primary Arms Optics and provide additional warehousing for product category expansion. The move will more than double Primary Arms’ available square footage, opening new opportunities across their optics, retail, and government business units. Already, Primary Arms offers a selection of over 13,000 popular tactical products. Using their new space, Primary Arms can rapidly expand their selection, offering a wider arrangement for firearms, gear, apparel, hunting, outdoors, and more.
Following with this milestone, Primary Arms announced an expansion of its executive leadership, leading with the appointment of Max Cowsert into the new position of Chief Merchandising Officer. Max joined Primary Arms in 2013 and has been instrumental in the continued growth of the company.
“Max has been involved in every aspect of the Company and has shouldered much of the weight during the Company’s explosive growth and expansion,” says Marshall Lerner, Primary Arms’ Founder and CEO. “Our success has been driven by a merchandise strategy that is focused on a product assortment to match our customer’s needs, and a commitment to customer service—two things that often get lost as a company grows. Max has been tasked with not only maintaining but taking these critical areas to the next level.”
With Max leading Primary Arms’ merchandising operations, Primary Arms will soon seek candidates for the Chief Operating Officer position. As the company continues its rapid growth, the COO’s strategic leadership will be foundational to maintaining the company’s pace and high service level.
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Hello, everyone and welcome to The Loadout Blog. The purpose of this website is to share educate, inform, and build a lasting culture around firearms. I want to create a hub of reliable, cohesive, and relevant material for today's shooter. I am seeking to appeal to all demographics so from the novice, to experienced, along with LE and military communities. I am here to be transparent and honest on all matters discussed or chronicled on this site. I will post content once a week at minimum or more often if time allows.
Now, a little bit about me. I served six years in the Marines Corps as an 0311. I was in 2nd BN 4th Marines, 5th Marine Reg, 1st Mar Div. I was in Golf Company while in 2/4. I was deployed twice during my time in. I did one deployment to Afghanistan and my second was on apart of 31st MEU. I departed the military in September of 2015. I currently work as an RSO at a local range in Vegas.
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