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A couple of week ago Vista Outdoors announced a price increase on ammunition and components beginning July 1st. Vista states that the price increase is due to “ unprecedented raw materials price increases” that has occurred over the last few months of production. Customers can plan on seeing a 7% increase in ammo and a components price increase to 15%. Vista Outdoors is the parent company for CCI, Federal, Remington, and Speer.

Below is the press release from Vista Outdoors regarding the price increase.

Press Release

April 1, 2021

Dear Customer:

Thank you for your business and for your continued support of American jobs and manufacturing. With new capital investments and unprecedented raw material price increases during these last few months, it is necessary to raise prices.

Effective 7/1/2021 CCI, Federal, Remington, and SPEER ammunition will take a price increase of 7% across all products from our last price list and Primers will increase 15%.

Unless you notify us to cancel an order, we will reprice all existing and future orders shipped on or after 7/1/2021 to the new 7/1 prices.

You will receive your finalized price list no later than May 28th.

Thank you for your continued support of our brands and our American workforce.

Yason R. Vanderbrink

President Ammunition

Feeling the Effects Of 2020

Recently, we reported on Fiocchi revamped website and incoming price increase on ammunition for consumers. Last, month we seen Winchester increase the price on the ammunition and components also. It seems like the massive influx of demand and the insatiable need of customers for ammo has in turned a begun to limit access to materials. With that limitation on available resources it has caused the price of manufacturing to go up. Which causes a deeper dent on our wallets. We can still feel the aftershocks and damaging effects of 2020.

Thanks For Reading

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  1. So I prepaid an order almost a year ago. The price that was offered was already close to double what primers were always in the past ($40 vs $22 per thousand). The order required 50% money down and the remaining upon delivery. If manufacturing costs decreased these savings would not have been passed on. Why are previous orders that were placed and partially paid for far in advance also incurring this increase? Isn’t that the “risk” both parties take by locking a price?

    • I agree with you the price should be locked in and the price increase shouldn’t be retroactive. Yes, the risk is mutual both parties taking the locked in price. The people who partially paid should see no increase. That was essentially monetary agreement for goods and services at that price point. I wish I had a answer to why they didn’t honor the prices for the consumers who had already put half down on a product. All, I can do is write an article about how the consumer is getting a raw deal and hope it gains traction. I do believe it is unfair. Everyone is hurting from the supply chain distribution caused by Covid. I will try and get answers for you if I can.

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