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News|Industry News Italian firearm manufacturer Beretta Holding announced earlier this month that it signed an agreement to acquire 100% of Ruag Ammotec. The European ammo manufacturer is one of the […]
Italian firearm manufacturer Beretta Holding announced earlier this month that it signed an agreement to acquire 100% of Ruag Ammotec. The European ammo manufacturer is one of the leading manufacturers of small caliber ammunition in the industry. RUAG Ammotec is the owner of Norma, RWS, Rottweil and Geco brands. Beretta Holding will be taking over all product production, sales, and maintain day to day operations at each respective company.
This potential deal will see Beretta Holding acquire a very large company with over 2,700 employees and branches all throughout Europe. RAUG’s website claims to have employees from Austria, Belgium, Finland, Germany, Hungary, Italy, Sweden, UK and US. This acquisition by Beretta was three years in the making. President and CEO of Beretta Holding Pietro Gussalli Beretta, spoke about the acquisition of RAUG Ammotec in a press statement saying, “This is a very special moment in the history of our group. We warmly welcome the more than 2,700 employees of RUAG Ammotec to our group having worked almost three years on this project.”
Roughly, 66% of RAUG Ammotec’s production sells to civilians, with the rest being sold to military and law enforcement agencies around the world. Andre Wall CEO of RAUG International spoke about the benefits of Beretta’s acquisition of the ammo manufacturer saying, “We are pleased to have found a renowned industrial partner for Ammotec in Beretta, who will take over all employees and the Thun [Switzerland] site. With its industry experience and global presence, Beretta offers the best conditions to sustainably grow Ammotec’s business activities for the benefit of customers and employees.”
The deal hasn’t been finalized yet. The sale of the Swiss-owned company must pass government and regulatory approval. The deal has already been approved by the Swiss Federal Council. The firms estimate Beretta will take full ownership within next 6 months. Neither party disclosed the financial terms of the agreement.
Beretta Holding and “We have the firearms and the optics, RUAG Ammotec has the ammo, there is almost no overlap,” Beretta said. “This new addition to our group will add a substantial number of high-end brands to our existing portfolio of premium brands.”
The Beretta Holding Group is already the owner of Beretta, Benelli, Franchi, Sako, Tikka, Steiner and Burris. With the acquisition Beretta will be adding manufacturing sites and 16 new companies in 12 different countries. The company will employ over 6,000 people and, as requested by the Swiss Government, fully support and maintain the existing locations.
What do you think about Beretta acquiring RAUG Ammotec? Let us know in the comments below.
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Hello, everyone and welcome to The Loadout Blog. The purpose of this website is to share educate, inform, and build a lasting culture around firearms. I want to create a hub of reliable, cohesive, and relevant material for today's shooter. I am seeking to appeal to all demographics so from the novice, to experienced, along with LE and military communities. I am here to be transparent and honest on all matters discussed or chronicled on this site. I will post content once a week at minimum or more often if time allows.
Now, a little bit about me. I served six years in the Marines Corps as an 0311. I was in 2nd BN 4th Marines, 5th Marine Reg, 1st Mar Div. I was in Golf Company while in 2/4. I was deployed twice during my time in. I did one deployment to Afghanistan and my second was on apart of 31st MEU. I departed the military in September of 2015. I currently work as an RSO at a local range in Vegas.
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